Delhi Police ramp up ‘perception’ campaign, identifies 500 people, 200 social media channels ahead of October 10 protest
The Delhi Police is intensifying its social media presence and perception management strategy ahead of an upcoming protest at Jantar Mantar. Officials are working with major social media platforms to ensure their version of events is amplified, following perceived failures during a previous demonstration.
Why it matters
It illustrates how law enforcement agencies are increasingly adopting digital marketing and algorithmic strategies to control the narrative during civil unrest.
The Delhi Police has stepped up its social media campaign ahead of the October 10 protest at Jantar Mantar, with its perception management wing working to counter what officials describe as a “cyber warfare” campaign that, according to the force, had projected the police in a negative light during the Cockroach Janta Party’s (CJP) July demonstration.
“Concentrated efforts are being made to show the police’s side of the story. The effort is being made based on the learning from our past experience during the July protest of the CJP, and efforts are being made to draw engagement on social media platforms,” an official close to the matter said.
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