Delhi High Court sets aside FSSAI order against Red Bull’s ‘Energy Drink’ label
The Delhi High Court has set aside an FSSAI order that prohibited Red Bull from using the term 'Energy Drink' on its labels. The court ruled that the regulator failed to provide the company with a fair hearing or a show-cause notice before issuing the directive.
Why it matters
This decision highlights the importance of procedural fairness in regulatory enforcement and impacts how global beverage brands label their products in the Indian market.
The Delhi High Court on Tuesday (September 29, 2026) set aside a Food Safety and Standards Authority of India (FSSAI) order directing Austrian beverage maker Red Bull to stop using the descriptor “Energy Drink” for its range of caffeinated beverages, holding that the company was not given an opportunity to present its case before the order was passed.
Justice Amit Mahajan set aside the June 30 order issued by an assistant director of the FSSAI, which directed Red Bull to discontinue the use of the term “Energy Drink” on its caffeinated beverages.
The court also set aside all consequential action arising from the order, including a July 17 communication directing food safety authorities in States and Union Territories to take action against products considered non-compliant with the FSSAI direction.
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