Delhi High Court restrains misuse of cricketer Yuvraj Singh’s identity

The Delhi High Court has granted interim protection to former India cricketer Yuvraj Singh, restraining individuals and online entities from using his name, image, voice, likeness, and other personality attributes without his consent, particularly using Artificial Intelligence (AI), deepfakes, and other digital technologies.

Justice Jyoti Singh passed the order in a suit filed by Mr. Singh alleging widespread misuse of his personality rights through AI-generated images, fabricated videos, false social media posts, and unauthorised sale of merchandise bearing his name and likeness.

According to the plea, several social media accounts had circulated AI-generated images and videos falsely depicting the cricketer in fabricated situations, including religiously insensitive content, violent conduct, vulgar videos created by using face-swapping technology, and attributing false statements to him. The suit also alleged that e-commerce sellers were commercially exploiting his personality by selling T-shirts, photo frames and stickers without authorisation.