Delhi High Court protects cricketer Abhishek Sharma’s personality rights, orders removal of AI-generated fake content
The Delhi High Court has granted interim protection to cricketer Abhishek Sharma, ordering the removal of unauthorized AI-generated content and deepfakes. The ruling reinforces the personality and publicity rights of public figures against digital exploitation.
Why it matters
This case sets a legal precedent for how Indian courts handle the intersection of AI technology, digital privacy, and the commercial rights of celebrities.
The Delhi High Court has granted interim protection to Indian cricketer Abhishek Sharma against the unauthorised use of his name, image and likeness, restraining social media accounts and online sellers from exploiting his personality through AI-generated content, deepfakes and unauthorised merchandise.
The article reports on a judicial order and its implications for personality rights.
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