Delhi HC stays FSSAI order barring Dabur from using 100% pure claim for food products
The Delhi High Court has stayed an FSSAI order that prohibited Dabur from using labels like '100% Pure' or '100% Natural' on its food products. The court ruled that the ban was issued without providing the company a fair opportunity to be heard.
Why it matters
This case addresses the regulatory balance between consumer protection against misleading marketing and the procedural rights of corporations.
The Delhi High Court on Friday stayed the order passed by the Food Safety and Standards Authority of India (FSSAI) banning Dabur from selling food products carrying claims such as '100% Pure', '100% Natural', '100% Purity Guaranteed' and '100% Organic'..Justice Amit Mahajan passed the order after noting that an order of such a nature ought not to have been passed without hearing Dabur first. "The order is stayed till the next date of hearing," the Court said. The matter will be heard next on August 24. .Justice Mahajan passed the order after Dabur approached the High Court against the FSSAI order dated August 3, 2026.
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