Delhi HC restrains Bihar real estate firm from using ‘Nintendo’ in company name

The Delhi High Court has issued an interim order preventing a Bihar-based real estate firm from using the name 'Nintendo' in its business operations. The court ruled that the name infringes on the trademark rights of the Japanese gaming giant and is likely to cause public confusion.
Why it matters
This case reinforces intellectual property protections for global brands against local entities attempting to capitalize on established goodwill.
The Delhi High Court has restrained a Bihar-based real estate company from using the name “Nintendo”, holding that it infringes the trademark rights of Japanese gaming giant Nintendo Co. Ltd..
Justice Jyoti Singh passed an interim order in favour of Nintendo Co. Ltd. on July 29 after finding that it is likely to mislead the public into believing that the real estate company is associated with the global video game maker.
Nintendo Co. Ltd., in its suit, stated that it was founded in Japan in 1889 and now a globally recognised developer and publisher of video games and gaming consoles, with registered trademark rights over the coined mark ‘NINTENDO’.
The company argued that the mark enjoys extensive reputation worldwide and in India through products such as the Nintendo Switch, Game Boy, Super Mario Bros., Pokémon and Donkey Kong franchises.
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