Delhi HC protects journalist Rajat Sharma’s personality rights
The Delhi High Court has ordered social media platforms to remove deepfake videos and content that infringe upon the personality rights of journalist Rajat Sharma. The court mandated that platforms must act on infringement requests within 36 hours.
Why it matters
This ruling sets a legal precedent for protecting public figures against AI-generated misinformation and unauthorized use of their likeness.
The Delhi High Court has restrained several Facebook and YouTube accounts from infringing the personality and publicity rights of journalist Rajat Sharma and directed the platforms to take down such content, including AI-generated deepfake videos.
In an order passed on August 24, Justice Jyoti Singh ordered the lawsuit by the India TV chairman and editor-in-chief in his favour.
The court said Mr. Sharma was free to approach Meta Platforms Inc. and Google LLC, which run Facebook and YouTube, respectively, against any infringing content that directly or indirectly misuses, misappropriates or exploits his name, likeness, image, voice, photos, videos or any other aspect of his persona.
“Concerned Defendant(s) shall acknowledge the request within 24 hours and take action within 36 hours thereafter,” the court ordered.
Mr. Sharma’s counsel argued that he is a renowned journalist with an impeccable reputation and has been the face of Indian television for over two decades.
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