Delhi HC orders takedown of Kala Hiran teaser, grants interim relief to Salman Khan

The Delhi High Court has ordered the makers of the film 'Kala Hiran' to remove its teaser, ruling that it violates actor Salman Khan's personality rights. The court found that the film's depiction of a character based on Khan and references to his real-life legal issues caused irreparable harm to his reputation.
Why it matters
This case sets a significant precedent for the protection of celebrity personality rights against unauthorized commercial exploitation in Indian cinema.
The Delhi High Court has directed the makers of the proposed film Kala Hiran – The Battle For Legacy to immediately take down its teaser and related promotional content, holding that the material prima facie violated Bollywood actor Salman Khan’s personality rights and was causing irreparable harm to his reputation.
Justice Jyoti Singh passed the interim order on July 27 while hearing an application by Mr. Khan in his pending personality rights suit.
The application arose from the release of the teaser of the proposed film on July 17, 2026, and its subsequent circulation through press releases, promotional videos, social media posts, YouTube videos, podcasts, and other online and offline content. Mr. Khan alleged that the campaign commercially exploited his personality without his consent.
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