Deepavali countdown: an address for mindful festive shopping in Chennai
The Mathi Experience Store in Chennai is promoting mindful shopping for Deepavali by showcasing products created by women's self-help groups. The initiative, supported by the Tamil Nadu Corporation for Development of Women, aims to provide market access to marginalized artisans.
Why it matters
It highlights the intersection of cultural festivities and economic empowerment for women in local communities.
Deepavali countdown: an address for mindful festive shopping in Chennai left At the cafe attached to the Mathi Experience Store on Valluvarkottam High Road in Nungambakkam. Lakshmy Harikrishnan https://th-i.thgim.com/public/incoming/opcg1x/article71622467.ece/alternates/FREE_1200/25dc-Diwali-shoG6IGN34IR.4.jpg.jpg DOWNTOWN Mathi Experience Store in Nungambakkam. A thought to keep as Deepavali shopping is likely to gain momentum this week: by buying products at Mathi Experience Store in Nungambakkam, a flagship initiative of Tamil Nadu Corporation for Development of Women, one would be helping women self-help groups Next-door neighbour to Valluvar Kottam, the Mathi Experience Store situated in the Anna Teresa Women’s Complex on Valluvarkottam High Road in Nungambakkam, carries swank. It is something of a “fishbowl shop”, its glass walls literally showcasing the products stacked on the shelves to someone lingering outside and yet to step into the outlet.
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