Decoding the business of bringing Brazil, Uruguay, Panama to India for football friendlies
Staging international football friendlies in India involving marquee teams like Brazil or Uruguay requires significant financial investment, often ranging from Rs 10 crore to Rs 100 crore. The costs cover logistics, security, and event management, necessitating complex business models to ensure profitability.
Why it matters
This analysis explains the economic challenges of growing the football market in India and the high barriers to entry for hosting global sports events.
New Delhi: Bringing Brazil to India was not just about getting one of football's biggest names to play a match. It was about negotiating with federations, securing the right venue, arranging travel and accommodation, ensuring security, maintaining the pitch and, ultimately, figuring out who will pay for it all.The financial stakes are substantial. An international friendly involving a World Cup nation can cost at least Rs 10 crore, while staging a match involving one of the biggest teams could push the bill to Rs 100 crore, according to Anuj Kichlu, director and CEO of Best of You, which helped facilitate India's friendlies against Panama, Brazil and Uruguay."It would happen depending on the team.
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