DBS grocery discounts to ease cost of living
DBS Bank has launched a $10 million initiative in Singapore to provide discounts on essential groceries like rice and eggs to help residents manage rising living costs. The program is supported by government officials as a complementary effort to state-led cost-of-living measures.
Why it matters
It illustrates the role of private financial institutions in addressing social welfare and inflation-related economic pressures.
Education Minister Desmond Lee and DBS Singapore country head Lim Him Chuan distributing goodie bags containing everyday essentials to shoppers at Sheng Siong’s West Coast outlet during the launch of the DBS Saturday Savings programme on July 18.
Listen Summarise DBS launched a $3 discount on select rice and eggs at Giant and Sheng Siong supermarkets to help Singaporeans manage rising living costs. Education Minister Desmond Lee said DBS' initiative complements government efforts and hopes more businesses will support Singaporeans. DBS' programme targets everyday expenses, with $10 million committed, benefiting many including seniors and low-income groups through cashback and rewards. AI generated
SINGAPORE – Clutching a 5kg bag of rice against her chest like a prized trophy, Jennie Kwek was all smiles when she stepped out of the Sheng Siong supermarket in Clementi West on July 18.
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