DBS crowned Southeast Asia's most valuable brand in Kantar BrandZ 2026 ranking
DBS has been ranked as Southeast Asia's most valuable brand in the 2026 Kantar BrandZ report, with the region's top 30 brands reaching a combined value of $165.3 billion. The report highlights the dominance of financial services and the resilience of brands despite global economic challenges.
Why it matters
This ranking provides insight into the economic health and brand strength of the Southeast Asian market.
The region's Top 30 brands are now worth US$165 billion and outperform global peers on Meaningful Difference.
Shopee, Lazada and POSB rank amongst the fastest-growing brands
SINGAPORE , July 15, 2026 /PRNewswire/ -- Kantar, the world's leading data, analytics and AI business, today unveiled the third edition of its BrandZ™ Southeast Asia ranking and report , revealing that Southeast Asia's Top 30 most valuable brands are now worth a combined US$165.3 billion. The ranking highlights the resilience of the region's strongest brands, whose value has grown 26% since 2024 despite a challenging global economic environment. Growth has been broad-based: 18 brands have grown, 16 at a double-digit pace, with four more than doubling their value. This was driven by strong consumer relevance and clear differentiation in increasingly competitive markets.
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