Day Meets 11,000 Horsepower in Australia’s Wildest Racing Crossover
Xbox is promoting the upcoming game 'Gears of War: E-Day' through a high-profile partnership with the National Drag Racing Championship. A custom-wrapped, 11,000-horsepower Nitro Funny Car will debut at the Sydney Dragway to bridge the gap between gaming culture and professional motorsports.
Why it matters
This cross-promotional strategy demonstrates how gaming brands are increasingly utilizing extreme sports to reach broader demographics and build brand hype.
If there is one thing that pairs perfectly with the chainsaw-revving, monster-slaying chaos of the Gears of War franchise, it is pure, unadulterated mechanical power. The kind of chest-rattling force that makes the ground shake and leaves your ears ringing. Xbox is gearing up for one of its most highly anticipated releases, and they are taking things directly to the drag strip. In a collaboration that nobody saw coming but everyone suddenly wants to witness, the upcoming Gears of War: E-Day is getting its own dedicated National Drag Racing Championship (NDRC) Nitro Funny Car.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in