Dawn Myers is making it easier to style, detangle, and care for curly hair
Entrepreneur Dawn Myers founded Richualist to address the lack of specialized hair tools for textured hair. Her flagship product, Mint, uses refillable pods and warming technology to significantly reduce the time required for washing and styling curly hair.
Why it matters
It highlights the historical neglect of textured hair in the beauty hardware industry and showcases innovation driven by personal experience and inclusivity.
Normally, Dawn Myers wears her hair up in a big old afro, and anyone with an afro can attest that wash days — the routine of washing and styling textured hair — are often tedious. They take a lot of detangling, product, styling, and, well, time.
“I was watching ‘Shark Tank,’ and there was another curly girl idea,” she recalled of a day around eight years ago, when a pitch for a hair product aired. She started thinking about all the hair tools on the market, like blow dryers and curling irons, “things that straighten and change the chemistry of our naturally curly hair,” she told TechCrunch, adding that it takes around an hour and 20 minutes to wash and style her own hair.
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