David Ellison won Warner. Next up: taking on Netflix and YouTube.
Media mogul David Ellison is expanding his empire by acquiring Paramount and Warner Bros. Discovery to compete with streaming giants Netflix and YouTube. The strategy faces challenges from AI-generated content and the need for a new business model.
Why it matters
This consolidation represents a major shift in the traditional media landscape as legacy companies struggle to adapt to the streaming era.
Getty Images; BI Congrats to David Ellison: Two years ago, he was a movie producer. Now he is a bona fide media mogul. But buying Paramount and then Warner Bros. may turn out to be the easy part. Now Ellison has to challenge both Netflix and YouTube, and at the same time, AI is about to change what "movies" and "TV" mean. It took Larry and David Ellison two years to assemble a media behemoth. Now that they've bought Paramount, and are about to add Warner Bros. Discovery , the hard part starts: First, they have to figure out how to merge the two companies — and then they have to figure out how to compete with Netflix and YouTube.
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