David Ellison says AI could be the ‘biggest creative unlock in modern history’
Paramount Skydance CEO David Ellison stated that AI could be the most significant creative catalyst in modern history, potentially surpassing the impact of CGI. He suggested that AI tools could help reduce production costs and enable more original storytelling.
Why it matters
The integration of AI into film production represents a major shift in the entertainment industry's business model and creative process.
During Paramount Skydance’s latest earnings call, CEO David Ellison said “it’s hard to imagine” AI won’t have a bigger impact on the film industry than CGI. In response to a question about the company’s outlook for AI, Ellison said:
> “I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the early 90s. That technology gave birth to amazing stories like Jurassic Park and Terminator 2, and it’s hard to imagine that AI is not going to have a more significant impact than that. And I personally believe that’s going to be an incredible unlock on creativity.”
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