Dave Collins joins Kerfuffe as Head of Strategy
Creative agency Kerfuffle has appointed Dave Collins as its new Head of Strategy. Collins joins the firm from Droga5, bringing extensive experience in brand strategy and creative development.
Why it matters
Strategic leadership changes in creative agencies often signal shifts in market positioning and service offerings for major brands.
Collins joins from Droga5 (formerly The Monkeys), where he spent the last six years, most recently as Head of Strategy, helping shape award-winning creative strategies for brands including Macpac, Victoria Bitter, Australia Post, SEEK, Asahi Super Dry and ahm insurance. Prior to Droga5, Collins had stints at Interesting Development in New York and CHE Proximity in Melbourne.
The article is a straightforward industry news announcement regarding a personnel hire.
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