Dasara liquor rush pushes Telangana sales past ₹2,000 crore in 19 days; beer volumes jump 41%
Liquor sales in Telangana surged during the 19-day period leading up to the Dasara festival, exceeding ₹2,000 crore. Data shows a 37% increase in supplies compared to last year, with beer volumes seeing a significant 41% jump.
Why it matters
Liquor tax revenue is a major component of state government income in India, and these figures serve as a proxy for festive consumer spending.
Dasara liquor rush pushes Telangana sales past ₹2,000 crore in 19 days; beer volumes jump 41% left Bottles of alcoholic beverages are displayed on shelves at a liquor store. Representational Photo Representational Photo https://th-i.thgim.com/public/incoming/33wsek/article71608078.ece/alternates/FREE_1200/2026-10-19T134104Z_1429445666_RC2Y4JAJ5YMY_RTRMADP_3_INDIA-TAX-PERNOD-DIAGEO.JPG PRIYANSHU SINGH FILE PHOTO: Bottles of alcoholic beverages are displayed on shelves at a liquor store in Bengaluru, India, January 20, 2026. REUTERS/Priyanshu Singh/File Photo Liquor depot sales rose 37% over last year, with supplies worth ₹303.40 crore recorded on October 19 alone as retailers stock up ahead of the festival HYDERABAD The Dasara festival rush has pushed liquor depot sales in Telangana past the ₹2,000-crore mark in just 19 days of October, with supplies rising by 37.02% over the corresponding period last year. Beer volumes registered an even sharper increase of nearly 41%, as retailers stocked up ahead of the festival.
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