Darwin Woolworths blasts jingle outside store to stop 'loitering' and anti-social behaviour
A Woolworths supermarket in Darwin is playing its corporate jingle on a loop via outdoor speakers to deter loitering and anti-social behavior. The tactic has drawn mixed reactions from the public, with some customers finding the constant music irritating.
Why it matters
It highlights the tension between corporate security measures and public space management in urban areas experiencing safety concerns.
Darwin City is home to the only Woolworths store blasting the supermarket's jingle over loudspeakers. ( ABC News: Marcus Kennedy )
Woolworths has installed outdoor speakers at its Darwin city store to play the supermarket's Fresh Food People jingle on repeat in a bid to deter loitering.
The store, located next to a major bus stop, has reportedly experienced several incidents of violent or aggressive behaviour toward staff and customers.
An expert has said while people have a right to feel safe, the tactic could have unintended consequences.
Link copied Share Share article Woolworths is blasting its Fresh Food People jingle at its Darwin city store in the hopes it will stop loitering and anti-social behaviour directed at staff and customers.
The supermarket giant has recently installed several outdoor speakers that play the 20-second song on a loop, which can be heard from across the street.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in