Darth Vader to become a TikTok star as Disney strikes deal on short video
Disney has signed a deal with TikTok to allow creators to use its intellectual property, including characters like Darth Vader and Spider-Man, in short-form videos. This move reflects the growing importance of fan-made content and vertical video platforms in modern entertainment.
Why it matters
It marks a significant shift in how traditional media giants engage with social media platforms and user-generated content.
Darth Vader could find himself transformed into a vertical video star after TikTok struck its first pact with a traditional media company. Photograph: Taschen/LFL Darth Vader could find himself transformed into a vertical video star after TikTok struck its first pact with a traditional media company. Photograph: Taschen/LFL TikTok Darth Vader to become a TikTok star as Disney strikes deal on short video Characters and memorable scenes from back catalogue made available to group of creator fans
Prefer the Guardian on Google The likes of Darth Vader, Spider-Man and Moana are about to become TikTok stars for the first time – at least now on an official basis – after Walt Disney struck a “first of its kind” deal with the booming short-video platform.
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