DARKHORSE welcomes Veuve Clicquot and appoints new experiential and creative directors
The experience agency DARKHORSE has added Veuve Clicquot to its client roster and announced three new leadership appointments across its Sydney, Auckland, and Singapore offices. These strategic hires aim to bolster the agency's creative and experiential capabilities in the APAC region.
Why it matters
This reflects trends in the luxury marketing sector and the expansion of creative agencies within the Asia-Pacific market.
Veuve Clicquot joins Jaguar Land Rover and Sephora on a roster that reflects DARKHORSE’s position as the experience agency of choice for brands that set the standard in their categories.
Says Anna Hensen, Brand Manager, Veuve Clicquot Australia: “DARKHORSE is a truly collaborative partner who understands the nuances of luxury. Their creativity, attention to detail and deep appreciation of the Veuve Clicquot brand consistently result in elevated experiences and execution. They’re a pleasure to work with and feel like a genuine extension of our team.”
At the same time, Sydney-based Maxine Reed joins DARKHORSE as Experiential Director after four-years at Havas Red where she led the Brand Experience team across clients including Lexus, Toyota, L’Oreal, Netflix, Tourism Tasmania and AppleTV+. Prior to this, she spent five years at Amazon in events and marketing roles across Amazon Advertising, AWS and Retail.
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