Daniel Roseberry adds ‘aerodynamic‘ edge to Schiaparelli’s surrealist glamour at Paris show
Designer Daniel Roseberry is evolving the Schiaparelli brand by blending its signature surrealist aesthetic with new aerodynamic designs. Despite its small business scale, the house has achieved significant cultural influence through high-profile celebrity collaborations and viral fashion moments.
Why it matters
Schiaparelli represents a case study in how niche luxury brands can leverage digital culture and celebrity influence to achieve massive growth and relevance in a market dominated by conglomerates.
A model walks the Schiaparelli spring/summer 2027 show during Paris fashion week. Photograph: Photo: Filippo Fior/Schiaparelli A model walks the Schiaparelli spring/summer 2027 show during Paris fashion week. Photograph: Photo: Filippo Fior/Schiaparelli Fashion Daniel Roseberry adds ‘aerodynamic‘ edge to Schiaparelli’s surrealist glamour at Paris show American in Paris showcases new simplicity with stretch cocktail frocks, but there’s still plenty of gold-foiled nipples and peekaboo fabrics to wow the frow
Prefer the Guardian on Google In a world of mega brands, the house of Schiaparelli is small but perfectly formed. There are only 10 points of sale worldwide where Schiaparelli clothes can be bought. The size of the business has risen from $6m in 2020 to around $100m today, but Schiaparelli is still small fry compared with other names on the Paris catwalks.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in