Dallas Cowboys Cheerleaders Ignite Legal War With My Chemical Romance Over Fake Uniforms
The Dallas Cowboys Cheerleaders are suing the band My Chemical Romance for using dancers dressed in their iconic uniforms during concert performances. The lawsuit claims the band's use of the uniforms in a violent stage skit causes irreparable harm to the brand's reputation.
Why it matters
Illustrates the intersection of intellectual property law, brand management, and artistic expression in entertainment.
My Chemical Romance better not mess with Texas ... because the Dallas Cowboys Cheerleaders are dragging them to court ... and it's all because the rock band is trotting out dancers who are dressed like the famous cheer squad.
Powerhouse lawyer Alex Spiro beelined it to court Friday and filed for an injunction against My Chemical Romance ... he's repping the company that owns the DCC brand -- Pro Silver Star -- and he wants a judge to put the kibosh on one major aspect of their tour performance -- backup dancers dressed up like Dallas Cowboys Cheerleaders.
Footage from recent concerts shows My Chemical Romance performing as backup dancers dressed in DCC's famous getup, waving pom-poms on stage. The cheerleaders arm themselves with prop guns and pretend to protect the band from militarized forces -- they engage in a fake firefight.
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