Dallas Cowboys Cheerleaders’ iconic uniform gets historic update for 2026 NFL season
The Dallas Cowboys Cheerleaders have introduced standardized 'Bella Stud' earrings as part of their official uniform for the 2026 NFL season. This update is part of an expanded partnership with the jewelry brand Kendra Scott.
Why it matters
This represents a significant branding evolution for one of the most recognizable squads in professional sports, highlighting the growing commercial integration between sports teams and fashion brands.
The Dallas Cowboys Cheerleaders are adding a new signature detail to one of sports' most recognizable uniforms. Ahead of the 2026 NFL season, the squad has introduced its first standardized game-day earrings through an expanded partnership with Texas-based jewelry brand Kendra Scott. The collection also includes several accessories inspired by the team's identity, giving fans a new way to celebrate America's Sweethearts beyond the football field.Dallas Cowboys Cheerleaders debut first official game-day earringsThe latest Kendra Scott x Dallas Cowboys Cheerleaders collection builds on last year's successful partnership, but this season introduces a historic addition to the iconic uniform.For the first time, all 36 members of the Dallas Cowboys Cheerleaders will wear the Bella Stud earrings during the 2026-27 NFL season.The earrings feature cubic zirconia accents surrounding a custom-cut crystal centerpiece and retail for $85.
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