Customers 'trapped' in rooms until they agreed to buy: Beauty chain to provide S$1 million in refunds after probe
Singapore's DNA Brands beauty chain has agreed to pay S$1 million in refunds following an investigation into high-pressure sales tactics. The company allegedly trapped customers in treatment rooms to force unwanted purchases.
Why it matters
This case underscores the importance of consumer protection laws in regulating aggressive retail practices in the beauty and wellness industry.
About 53 complaints involving over S$980,000 in disputed transactions were lodged against DNA Brands between August 2024 and October 2025.
The Beautique outlet in Ang Mo Kio. (Photo: Google Map/Beautique)
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