Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
Curative CEO Fred Turner claims his company replaced a $600,000 Salesforce contract with an internal CRM built using AI coding tools in just two months. This move highlights the 'SaaSpocalypse' theory, where companies increasingly build bespoke software rather than paying for expensive SaaS subscriptions.
Why it matters
The shift toward AI-built internal tools could fundamentally disrupt the business models of major software-as-a-service providers.
Curative's CEO said maintaining the CRM is still a challenge. He still suggests it to other businesses. Frazer Harrison/Getty Images Curative's CEO said the company canceled an annual $600,000 Salesforce bill. His company replaced the CRM with a tool that AI helped build in two months. He's describing the SaaSpocalypse thesis: that AI coding tools will challenge software companies. Curative CEO and founder Fred Turner believes in the SaaSpocalypse . During an interview on the "20VC with Harry Stebbings" podcast, the health insurance executive was asked whether he bought the theory that software-as-a-service was dying. "Yes," Turner said, bluntly. When asked why, he said, "I see the number of contracts that we're canceling. We just recently canceled our Salesforce contract because we have an internal CRM that was vibecoded." That Salesforce contract cost Curative $600,000 a year, Turner said. He added that Curative built its replacement in two months.
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