Cupertino might be made for your mom, but it’s a good take on tech
The new CBS procedural drama 'Cupertino' explores the intersection of Silicon Valley tech culture and legal drama. The show uses fictionalized versions of real-world tech controversies to address societal anxiety regarding rapid technological change.
Why it matters
Examines how mainstream media is adapting to and critiquing the influence of Big Tech in modern society.
Cupertino brings the tech backlash to the CBS procedural — an initially awkward combination, but with rewarding results. The show starts off just slightly unsure, but quickly figures out what to do with these strange times, creating fictionalized dupes of the Zizians, Polymarket, Jeff Bezos’ looksmaxxing obsession, OpenAI stealing Scarlett Johansson’s voice, and the fight for AI guardrails, among other familiar tales, and using them to speak to the feeling of helplessness in the face of rapid change that extends well beyond the greater San Francisco area. It turns out the seemingly outdated tools of broadcast TV are a fantastic way to tackle our uncertain future.
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