Cup noodles made with cold water? BBC tries Japan's viral snack
The BBC tests a viral Japanese food trend involving instant cup noodles specifically designed to be prepared with cold water. The product has gained significant popularity as a cooling snack during the summer months.
Why it matters
This highlights the influence of social media trends on consumer behavior and the rapid evolution of convenience food markets in Asia.
Cup noodles made with cold water? BBC tries Japan's viral snack Close The BBC's Tokyo correspondent Kurumi Mori tries Japan's latest food trend, instant noodles made with cold water. The product has sold out in the country after going viral online.
Unlike regular cup noodles, this version is designed to be a cooling summer snack, but does it really do the job? The BBC puts them to the taste test.
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