CTV Scale debuts in Malaysia to simplify Connected TV advertising
CTV Scale has launched in Malaysia in partnership with MeVe Tech to provide a unified platform for Connected TV advertising. The initiative aims to solve issues related to fragmented inventory and measurement in the growing streaming market.
Why it matters
As streaming replaces traditional television, advertisers require better tools to manage cross-platform campaigns and ensure ad spend efficiency.
Kuala Lumpur, Malaysia — Connected TV advertising platform CTV Scale has officially launched in Malaysia, partnering with MeVe Tech to help brands navigate the growing but increasingly fragmented streaming and smart TV ecosystem.
The launch comes as Connected TV (CTV) continues to gain momentum across Malaysia, with more households consuming content through smart televisions and streaming services.
CTV Scale aims to address these issues through a unified platform designed to streamline CTV media buying, improve transparency, and provide greater accountability for advertisers.
Through its partnership with MeVe Tech, the platform will offer Malaysian brands access to a more consolidated CTV advertising ecosystem, helping them manage campaigns more efficiently while reducing common issues such as fragmented audience data, inconsistent measurement, and ad fraud.
The platform is designed to provide advertisers with clearer visibility into campaign performance and ad delivery, while helping brands reach audiences across connected television environments with greater confidence.
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