Cruise season underway as operator plans to double NZ port visits
The 2026/27 cruise season has officially begun in New Zealand, with Princess Cruises announcing plans to double its port visits by 2028. While the sector is expected to contribute over $200 million to the economy, current passenger numbers remain below historical peaks.
Why it matters
The cruise industry is a vital component of New Zealand's tourism economy, and its recovery trajectory is a key indicator of post-pandemic economic health.
<p>The arrival of a cruise ship in Auckland has marked the start of the 2026/27 cruise season, with operator Princess Cruises planning to significantly increase its visits to regional New Zealand from 2028.</p> <p>The Crown Princess arrived in Auckland's Waitematā Harbour this Saturday morning, marking the beginning of the new cruise season.</p> <p>Tourism and Hospitality Minister Louise Upston said more than 200,000 cruise passengers were expected to visit New Zealand between now and the end of June.</p> <p>Auckland's cultural, events and destination agency Tātaki Auckland Unlimited expected the cruise sector to contribute more than $200 million to the local economy this season.</p> <p>But director…
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