Cristiano Ronaldo's wife Georgina Rodríguez builds Mimoa activewear brand

Georgina Rodríguez has spent years living under one of the biggest spotlights in sport, but her latest move puts the attention somewhere else. The model, entrepreneur and longtime partner of Cristiano Ronaldo has launched Mimoa, an activewear and lifestyle label built around comfort, movement and everyday life. Rather than making the brand simply another celebrity fashion project, Rodríguez has positioned Mimoa around a clear idea: women should feel comfortable in what they wear without feeling pressured to change their bodies. That message now sits at the centre of her growing business identity.Georgina Rodríguez turns her fashion experience into MimoaRodríguez's move into activewear did not come out of nowhere. Long before Mimoa, fashion had become a major part of her public identity.Her career began far from the world of celebrity campaigns.