Cristiano Ronaldo plans €60 million Paris hotel with 210 rooms by 2027
Football superstar Cristiano Ronaldo plans to expand his Pestana CR7 hotel brand with a new €60 million, 210-room hotel in Paris by 2027, marking his sixth location. This venture, a 50-50 partnership with Portugal's Pestana Hotel Group, showcases Ronaldo's successful transition from athlete to a long-term business entrepreneur.
Why it matters
This development illustrates how global sports figures are increasingly leveraging their personal brands into diverse and lucrative business empires, providing a model for athlete entrepreneurship. It also highlights the growing intersection of sports, hospitality, and luxury branding in the global market.
Cristiano Ronaldo's ambitions had stretched far beyond the football pitch, and his growing hotel business offered a clear example. While the Portuguese superstar continued his playing career, his Pestana CR7 brand had already established a presence in five major destinations. Its next expansion was planned for Paris, where a €60 million hotel project was expected to bring another high-profile property into the portfolio in 2027. The development also showed how Ronaldo had turned his global sporting fame into a long-term business venture, one that did not depend entirely on his performances or playing career.Cristiano Ronaldo's Pestana CR7 hotel empire had reached five destinationsRonaldo's hotel partnership with Portugal's Pestana Hotel Group began in 2015. The first Pestana CR7 property opened in Funchal, Madeira, in 2016, close to the footballer's hometown. A Lisbon hotel followed in the same year, giving the brand its first two locations.The business later expanded beyond Portugal.
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