Crisp sandwiches and cúpla focal: Peak paddywhackery as NBC's Today Show broadcasts from Kenmare
NBC's Today Show broadcasted a four-hour episode from Kenmare, County Kerry, marking the first time the show filmed outside the US. The event was sponsored by Tourism Ireland to boost North American travel to the region.
Why it matters
This represents a significant international marketing effort by Ireland to leverage American media reach for economic growth through tourism.
IN KENMARE AT noon, presenter Savannah Guthrie opened NBC’s long-running Today Show broadcast for the first time from outside the US with a reference to how lucky they were to have seen two rainbows that morning.
Then it was onto the news of the day in the US – the Oregon shootings.
The huge American morning show had been transported with crew, presenters and equipment to Co Kerry in a massive logistics operation involving 20 pallets of equipment, dozens of personnel and all seven presenters.
Tourism Ireland sponsors of the operation were not saying what the cost was. But as far as the overseas marketing organisation was concerned, the proverbial pot of gold had already been found at the end of one rainbow. And the second pot would surely follow.
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