CrimeWatch expands beyond TV with digital initiatives as it turns 40
The long-running Singaporean crime prevention program CrimeWatch is celebrating its 40th anniversary by expanding into digital formats. New initiatives include TikTok micro-dramas and in-flight entertainment availability on Singapore Airlines.
Why it matters
Public service media must adapt to changing digital consumption habits to maintain relevance in crime prevention education.
CrimeWatch's digital push includes a TikTok micro-drama and a debut on Singapore Airlines flights, as it seeks to boost its reach amid changing consumption habits.
CrimeWatch's micro-drama series premiered on TikTok on Jun 12, 2026, with its second installment due to be launched in November. (Image: Mediacorp)
SINGAPORE: CrimeWatch is expanding its reach beyond television through a series of digital-first initiatives, including a TikTok micro-drama, a debut on Singapore Airlines flights and gamified experiences.
The campaign is part of efforts to boost CrimeWatch's reach amid changing consumption habits and coincides with the programme's 40th anniversary this year, said Mediacorp, the National Crime Prevention Council (NCPC) and the Singapore Police Force (SPF) in a joint media release on Monday (Aug 31).
Launched in 1986, CrimeWatch has evolved alongside Singapore's changing crime landscape and expanded beyond physical crimes to address scams , cyber-enabled offences and emerging threats.
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