Cricket World Cup - Will expansion lead to elevation?

The article discusses the expansion of the FIFA World Cup to 48 teams, noting that the tournament has remained competitive despite initial skepticism. It highlights the success of underdog teams like Cape Verde and mentions future hosting plans for the 2026 and 2030 editions.
Why it matters
The expansion of major global sporting events impacts the commercial viability and competitive integrity of professional sports on a worldwide scale.
It feels like it was only the other night that co-hosts Mexico and South Africa kicked off the 23rd edition of the FIFA World Cup, and here we are with only two of the gargantuan 104 matches left to play in the tournament.
The piece provides an analytical perspective on sports governance and tournament structure.
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