Creators and professional athletes are growing categories on LinkedIn, says CMO Jessica Jensen
LinkedIn CMO Jessica Jensen reports a significant surge in creators and professional athletes joining the platform. The company is actively supporting this shift by launching a marketplace to connect these users with brands.
Why it matters
This highlights LinkedIn's strategic pivot from a traditional job-search site to a broader professional creator economy platform.
The LinkedIn community is growing beyond the typical office worker, according to Jessica Jensen, the brand's chief marketing officer, who was interviewed at 2026 Cannes Lions. "Creators are on fire on LinkedIn," Jensen said. "We have seen 90% growth in the number of people adding 'creator' to their profile." The platform launched a marketplace to help match creators with brands. Professional athletes are also increasingly setting up LinkedIn profiles. Jensen cited a recent story about a player for Cape Verde's FIFA World Cup team who was recruited through LinkedIn. Read the original article on Business Insider
The article reports on corporate strategy and platform growth metrics without taking a political or social stance.
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