Creative industry mourns Hong Kong advertising ‘queen’ Kitty Lun
Kitty Lun, a prominent advertising executive and head of Meta's Creative Shop for Greater China, has died at age 70 following a drowning accident in Hong Kong. Known as the 'Queen of Public Service Advertising,' she was celebrated for her visionary leadership and impactful social campaigns.
Why it matters
Lun's death marks a significant loss for the Asian advertising industry, where she was a pioneer in creating public service messaging.
The global advertising industry is mourning the death of Meta Greater China creative shop chief Kitty Lun Kit-ying, who drowned in a swimming pool at a residential complex in Hong Kong earlier this week.
A source close to the investigation confirmed on Thursday that Lun was identified as the 70-year-old woman who died after drowning in the pool of Ville De Cascade in Fo Tan on Monday.
She was seen swimming at about 5.20pm that day and was later pulled unconscious from the pool.
Resuscitation was attempted before she was rushed to Prince of Wales Hospital, where she was pronounced dead, the source said.
Crowned the “Queen of Public Service Advertising in Hong Kong”, Lun masterminded several campaigns over the course of her career that became familiar to Hong Kong households.
Her most recent role was head of Meta Creative Shop for Greater China.
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