Cracker Barrel CEO steps down a year after logo debacle

Cracker Barrel’s CEO is stepping down nearly a year after an attempted rebrand of the chain led to a fierce customer backlash. Cracker Barrel said Monday that CEO Julie Masino will step down next month but remain with the company until Oct. 9 in an advisory capacity. David Deno will succeed Masino on Aug. 10 as CEO. Deno served as the CEO of Bloomin’ Brands, which owns Outback Steakhouse and other chains, from 2019 until he retired in 2024. He has also held executive roles at Best Buy and Yum Brands, which is the parent company of KFC and Taco Bell. Lebanon, Tennessee-based Cracker Barrel hired Masino, a longtime Taco Bell and Starbucks executive, in July 2023. She was chosen for her record as an innovator with the hope that she would attract new customers to Cracker Barrel, which operates nearly 660 restaurants in 43 states.