Business Insider·3 min read·medium

Couples are using a viral AI agent to do their emotional labor. It’s been helpful — and chaotic.

Couples are using a viral AI agent to do their emotional labor. It’s been helpful — and chaotic.
✦AI Summary

Couples are increasingly using a new AI agent called Instinct to manage shared tasks like scheduling and vacation planning. While users find the 'Trusted Person' feature helpful for reducing emotional labor, experts warn that AI cannot replace the necessary interpersonal effort in a relationship.

Why it matters

This highlights the growing integration of AI into personal life and the potential for technology to reshape domestic dynamics and emotional labor.

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Some early adopters of Instinct are using AI agents to manage common tasks in a relationship, like shared to-do lists and vacation itineraries. It's had mixed results. Getty Images; BI Instinct's new "Trusted Person" allows users to connect their AI agents and tag-team tasks. Some couples use it for shared to-dos or help planning surprise date nights. While it cuts down on emotional labor, a therapist says not so fast: You still have to put work in. AI agents aren't just sneaking into your workplace anymore. Soon, they might be making regular appearances in your relationship. Since the launch of Instinct, an invite-only AI assistant that went viral among Silicon Valley insiders in August, early adopters have been using it to offload tasks like booking hotels and scheduling appointments.

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