Couple sold luxury belongings for $1,500 van; fruit-tree business now makes $4m

Mickey and Vicky Popat turned a shared love of gardening into PlantOGram, a fruit-tree gifting company that generated $4.2 million in annual revenue in 2024. The Florida-based couple began with a modest investment, selling their luxury belongings to purchase a used van and take their business idea forward. What started with fruit trees in their backyard gradually developed into an online business serving customers across the US and international markets. Their journey highlights how a simple personal interest can grow into a substantial business through persistence and practical decisions.Selling luxury belongings built a $4 million fruit-tree gifting businessThe Popats' business idea emerged from their experience growing fruit trees at home in Orlando, Florida. According to Entrepreneur, Mickey Popat worked in finance, while Vicky was a teacher.