Cosmeticorexia: How girls are falling down a skincare rabbit hole
The article explores the trend of 'cosmeticorexia,' where young children are increasingly influenced by social media to adopt complex, multi-step skincare routines. It highlights the commercialization of these routines, noting how some families have turned their children's content creation into a significant income stream.
Why it matters
It raises concerns about the impact of social media marketing and influencer culture on the self-image and health of young children.
Share Save Add as preferred on Google Ruth Clegg Senior health reporter BBC "Get ready with me to go to my best, best friend s house," Ellie-May says enthusiastically at the camera.
The article presents a balanced look at a cultural phenomenon, providing personal anecdotes alongside the broader trend without taking a strong political stance.
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