Consumer watchdog slaps ₹10 lakh fine on Rapido for misleading ads, unfair practices

Consumer watchdog CCPA has imposed a ₹10 lakh penalty on ride-hailing platform Rapido for unfair trade practices and misleading advertisements, the government said on Tuesday (September 15, 2026).

The Central Consumer Protection Authority (CCPA) mentioned that the action against Rapido is based on a sector-wide examination of cab and bike-taxi aggregator platforms operating in India. The probe is being done to examine practices relating to pre-ride tipping and dynamic pricing.

Already, the authority had issued notices to platforms including Uber, Ola, Rapido and Namma Yatri, directing them to comply with the Guidelines for Prevention and Regulation of Dark Patterns, 2023.

Dark Patterns are deceptive user interface designs that mislead or manipulate consumers into making unintended choices.