The Hindu·3 min read·medium

Congress to expand ‘Chhatron Ki Goonj’ campaign to more than 800 cities

S
Sandeep Phukan
Congress to expand ‘Chhatron Ki Goonj’ campaign to more than 800 cities
AI Summary

The Indian National Congress is expanding its 'Chhatron Ki Goonj' student outreach campaign to over 800 cities. Led by Rahul Gandhi, the initiative aims to engage Gen Z and young voters ahead of the 2029 Lok Sabha elections.

Why it matters

This represents a significant long-term strategic shift for the Congress party to rebuild its base among the youth demographic on a national scale.

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The Leader of the Opposition in the Lok Sabha Rahul Gandhi is likely to address as many as 28 student interaction programmes under the Congress ’ ‘Chhatron Ki Goonj’ campaign as the party seeks to build a sustained outreach among Gen Z youth, students, and young voters ahead of the 2029 Lok Sabha election.

The programme, which began as an initiative to engage directly with students and young people, is now being positioned by the Congress as one of its major organisational and political outreach exercises.

At its meeting on August 19, the Congress Working Committee approved a plan to expand Chhatron Ki Goonj to as many as 800 cities over the next few months, reflecting the party’s attempt to turn what began as a series of student interactions into a nationwide youth outreach programme.

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