"Confirm Shaming": Rapido Fined Rs 10 Lakh For Unfair Pricing Tactics

The Central Consumer Protection Authority (CCPA) has imposed a fine of Rs 10 lakh on ride-hailing platform Rapido's operating company for prompting consumers to pay extra before the ride is even confirmed. Roppen Transportation Services Private Limited, which operates Rapido, has been fined after investigations substantiated allegations regarding misleading advertisements, unfair business practices, unfair contracts, and the use of 'dark patterns', such as prompting customers to pay extra before the ride is even confirmed."This action follows a comprehensive investigation conducted by the CCPA into the cab and bike-taxi aggregator platform sector operating in India.