Condé Nast CEO Leaves to Run Mattel In Major Shake Up
Mattel has appointed Roger Lynch, the outgoing CEO of Condé Nast, as its new CEO and chairman, replacing Ynon Kreiz. The move signals a continued focus on Mattel's strategy of transitioning from a traditional toy manufacturer into an IP-driven entertainment company.
Why it matters
The leadership change reflects the broader industry shift where legacy toy brands are aggressively pivoting toward film and digital media content.
Mattel on Wednesday named Roger Lynch as its new CEO and chairman, succeeding Ynon Kreiz, who the toy giant says is leaving for a role at another public company.
Kreiz, of course, is the executive responsible for pushing Mattel into entertainment, with box office hits like Barbie , alongside a slate of other films and shows.
Lynch, who was already a Mattel board member (he has been its lead independent director) since 2018, will step down as CEO of Cond Nast, the media company that owns brands like Vogue , The New Yorker , Vanity Fair and Wired . Mike Perlis, currently the lead independent director of the publishing giant, will become interim CEO.
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