Competitive eater Zermatt Neo opens first restaurant Over at Tras Street, comes with 8kg food challenge
Competitive eater Zermatt Neo has opened his first restaurant, 'Over', in Singapore, featuring oversized comfort food and an 8kg food challenge. The venture is a partnership with The Wolfpack Investment Holdings.
Why it matters
This reflects the growing trend of social media influencers and content creators leveraging their personal brands to enter the hospitality industry.
Diners can attempt an 8kg food challenge alone or in teams of up to four, with one hour to finish the platter and a place on the restaurant's Hall of Fame for successful participants.
Zermatt Neo's first restaurant Over opens on Tras Street with supersized comfort food. (Photo: Over)
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