The Hindu·6 min read·medium
Colombo is rewriting South Asia’s fashion playbook
J
Jishnu Bandyopadhyay
✦AI Summary
The article explores how Colombo Fashion Week is attempting to transition Sri Lanka from a garment manufacturing hub into a center for independent, sustainable fashion design. It highlights the challenges local designers face in scaling their production and gaining international recognition.
Before Colombo had a fashion week, and much before sustainable fashion became a buzzword-riddled marketing category anyone could buy into, Ajai Vir Singh often argued that a country famous for making other people’s clothes could also be trusted with its own name on the label.
cultureeconomybusiness
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