Collector makes Thar, Fortuner owners take road safety pledge, video goes viral
The Daman administration in India organized a road safety event for owners of Mahindra Thar and Toyota Fortuner SUVs to promote responsible driving. The initiative, which included a public pledge, received praise from industry leaders for focusing on values rather than just enforcement.
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This highlights a unique approach to public safety and traffic management, leveraging social pressure and community engagement to curb reckless driving behaviors.
AHMEDABAD: The Daman administration has brought together owners of Mahindra Thar and Toyota Fortuner SUVs as part of a road-safety initiative amid growing online discussion around the two vehicles.A large number owners took part in the “Thar-Fortuner Sankalp Yatra” and a road safety pledge administered by the district collector, the administration said in a post on X on Wednesday.The administration also tagged Mahindra chairman Anand Mahindra in the post.“Thar and Fortuner owners participating in the ‘Thar-Fortuner Sankalp Yatra’ and taking the Road Safety Pledge administered by district collector,” the post said.A video shared with the post shows Fortuners and Thars lined up together as part of the rally. A banner at the event carries the message, “Raftaar nahi, sansakar” (Not speed, but values).Reacting to the video, Biocon founder Kiran Mazumdar-Shaw praised the initiative.
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