Coke Studio Nu.WAV, a new platform for next wave of Pakistani music and culture
Coca-Cola Pakistan has announced a new platform called Coke Studio Nu.WAV, set to launch in September 2026. The initiative aims to provide a collaborative space for emerging artists and creators to experiment with music and visual storytelling.
Why it matters
This expansion of a major cultural brand demonstrates the evolution of corporate-sponsored platforms in fostering local creative economies.
ISLAMABAD - For nearly two decades, Coke Studio has brought together voices, sounds, languages and creative traditions from across the country, helping Pakistani music travel far beyond its borders and establishing one of Pakistan's most recognized cultural exports. Coke Studio announces Coke Studio Nu.WAV, a new platform that will launch in September 2026. Building on the legacy of Coke Studio, Nu.WAV creates space for a different kind of creative exchange: one shaped by artists, producers and storytellers defining their own sound, their own communities, and their own audiences. Rather than being driven by a single creative hand, Coke Studio Nu.WAV embraces multiple perspectives. Bringing together a diverse mix of established and emerging talent across music, film, design and visual storytelling, it offers collaborators greater room to experiment and create independently, carrying a distinct sonic identity, and shaping a unique record from first idea to final mix.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in