Coinbase intoduces AI advisor, stock options, and pre-IPO markets in finance push

Coinbase has launched a major system update featuring an AI-powered investment advisor, stock options trading, and pre-IPO market access. These moves signal the exchange's intent to compete directly with traditional brokerages and banks.
Why it matters
This expansion marks a significant shift in the crypto industry, blurring the lines between digital asset exchanges and traditional financial institutions.
The announcements, made Tuesday as part of Coinbase s latest "System Update," shows how the largest U.S. crypto exchange is increasingly competing not only with digital asset platforms but also with brokerages, banks and fintech firms. Earlier today, the company said it is launching tokenized stocks backed one-for-one by underlying U.S. equities.
The article reports on corporate product announcements without taking a stance on the company's strategy.
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